Joe Che's AI Business Mastermind

Build your AI business system: 12 weeks live, plus 2 bonus sessions

Have the idea. Build it tonight.
Selling by sunrise.

Every week, a small group of founders sits down together and builds the thing they actually need. No developer costs. No consultant conversations. No waiting months for something you can build tonight. What used to cost you thousands goes back in your pocket, and it still sounds like you.

Cohort 5 starts Wednesday, October 7, 2026

One live working session every Wednesday

Is This Right for You?

Who is this for?

This is for conscious entrepreneurs, people who are passionate about serving others and built a business out of it: coaches, healers, facilitators, brand and creative studios, architects and designers, consultants, photographers, retreat leaders. Most of them do not have a technical background. That is the point.

You are ready for an invisible team. Agents that carry the admin, the chasing, and the repetitive work that pulls you away from the people you serve, so you stay in your zone of genius and the business keeps sounding like you.

A lot of people come in thinking this is not for them. They are usually the ones who get the most out of it, because they have been carrying too much of the business in their own head.

Come ready to work. You leave each session with something built.

“Claude even wrote all the emails, and it's even in my own voice. I'm pretty impressed, because normally I get AI slop, but this was really good.”

Sheree Murray, Coach, Bali

Who is this not for?

If you don't have a general direction of what you want to sell or who you want to serve, this is not the right room for you. There is no shame in that, but showing up before you have that general direction may be frustrating to you and others.

It is okay if it is not perfectly dialed in yet, as we will be using an Advanced Branding Agent to help clarify your messaging and product ladder. That said, if you are completely starting from scratch, it is best to start with our Uncovering Your Purpose program first. Get clear on your direction there, and then you can join this program when you are ready. That process usually takes a few weeks.

This is also not the right room for you if your AI capability level is already past level 7. If you are working in the terminal a lot, running multiple agents, or are well into building your own AI, more than a third of what we cover will be things you already know. If this is you, my advanced courses are built for you, and it is better to go straight into those:• Supercharge Your Meta Ads with Claude Code• How to Build Your Own AI Agent Operating System

If you are not sure where you land, you can read through the AI capability levels.

What you walk away with

What you actually leave with

Not notes, not intentions, not a folder of prompts. Here is what people built, in their own words, with their names on it.

It still sounds like you

The thing people worry about most. Vonetta’s line: "How I used AI to architect an entire business and stayed the author of it."

A real website, live, that you built

Pete Longworth had used nothing but Squarespace for 15 years and started out, in his words, "scared shitless of AI." He finished having built an entire site from code.

You stop paying people for work you can now do

Vonetta Taylor paid $4,000 for a website she did not even like, then rebuilt the whole thing herself in five minutes. She used to charge clients $40,000 for that same work.

Real assets with your business running through them

Wes Jones shipped three live sites on his own domains and built a tool that has processed around 40,000 photos across roughly 14 weddings for a paying client.

Work that took weeks takes minutes

Tiyana Jovic had built websites before: "Something like this could literally take me weeks if not months of work." A first version now takes her about 15 minutes.

Your best thinking keeps working without you

Tiyana Jovic built a Threads playbook earning 2 to 5 million organic views a month, then encoded it into an agent that writes in her own formats.

The admin stops eating your week

Alla Demutska built partner outreach for 41 clinics where every email opens fully written in her inbox. "I just need to press send."

You find out what your business actually is

Pina Maria Muckle realized mid-program that her whole offer was about giving people permission. "I’m the permission slip" became her course name and her website headline.

Watch past cohorts' graduation videos

This gives you an idea of what skills you might have at the end of the program. You will notice that they are applied very differently to serve the core mission of each individual.

Vonetta Taylor

Level 2 to Level 9

Nicola Harvey

Level 5 to Level 17

Jonathan Marshall

Level 2 to Level 13

Wesley Jones

Level 4 to Level 12

Beata Fuller

Level 2 to Level 12

Reza Khoshkam

Level 3 to Level 10

Pete Longworth

Level 2 to Level 11

Alla Demutska

Level 2 to Level 11

Marina Jaubert

Level 2 to Level 11

Eric Horn

Tiyana Jovic

Level 3 to Level 15

Francie Fishman

Alicia Hoffendahl

Level 2 to Level 12

Blossom Leela

Mark Poli

Quincee Lark

Level 1 to Level 11

Pina Maria Muckle

Level 1 to Level 7

Miriam Herten

Naomi Galinski

Level 1 to Level 11

Hans Schokkenbroek

Steven Salotto

Jessie Saea

Nicole Glisson

William Gan

Level 4 to Level 14

Alex Feldman

Level 2 to Level 10

Every member's final project is to record what they built and what has changed. No script, no editing for the pitch.

Watch all the graduation videos

Share where you land: find my AI capability level

No tech background.You build it by talking.

Most people who join have only ever used ChatGPT. That is who this is built for.

Claude Code
Codex

Introducing Joe Che's

AI Business Mastermind

Most business owners already have enough on their plate. What they're missing is a system for doing less of it while the business keeps growing.

Program Portal and Session Guides

Every session has its own guide page built inside the portal: every step, screenshot, and video, plus all the prompts and skill installs so the technical parts don't slow you down. Miss a session? The full build guide is live within 24 hours so you can always come back and build it in your own time. The Resource Vault goes deeper. Financial models, pitch decks, hiring guides, skills that took months to build. If Joe has it and it can help you, you get it.

Weekly Live Sessions

Two hours every week, live with Joe and your small group of founders. Three sessions a month are hands-on build sessions, where you build something real. The fourth is a mastermind and accountability check-in to keep you focused on what actually moves the needle. All sessions are recorded.

Organized and Moderated WhatsApp Community

This is actually one WhatsApp thread you are going to be excited to read. Organized, moderated, and genuinely active. Sub-threads for wins, challenges, what you are working on, and offers you will want to see. Joe is in there. So are people who get it and are building at the same level you are.

Strong, Supportive Founder Community

This is not just a directory. It's a real community of founders who actually help each other move. People share what is working, trade skills, answer stuck points, and sometimes jump on co-working calls to build side by side. The referrals matter, but so does having smart, supportive people around you who want to see you win.

Behind the scenes

See what members actuallyget access to.

Joe walks through the portal, session guides, Magic Task Board, Magic CRM, WhatsApp support, and the referral channel that stays open after graduation.

Backend walkthrough • 2 min

Built After Their First Few Training Sessions

Nihar Photography

Client site by Wes Jones

An award-winning Indian and destination wedding photographer, with an ML workflow that culls and edits thousands of images.

Nichole

Nichole Knight

Financial freedom mindset and transition coach. A corporate executive turned freedom chaser who retired in her forties.

Participant builds1 / 33

What You'll Learn

Level 1 is an implementation program: 12 weeks live, plus 2 bonus sessions

Session by session, you build the core systems that increase efficiency, capture more leads, and create a clearer path to sales. Every session is hands-on, gets implemented into your business right away, and is designed for non-technical founders.

01

Setting the Mastermind Container

Who Is in the Room, What We Are Building, and Why

Introductions, group agreements, and the mindset shift from employee to entrepreneur. You meet the people you will build alongside for twelve weeks, we define what you are building and why, and your machine gets set up so night two starts with your hands on the keyboard.

02

Building Your First Website with AI

Claude Desktop + Claude Code + Your Photos, Live on the Internet

Open Claude Desktop, get into Claude Code, and build your first web page with Joe on the call. Add your photos, add visual effects, and make it yours. By the end of the night you are live on the internet. No coding experience needed, just your ideas and a laptop.

03

Building Your First Lead Magnets

Custom Domain + Lead Capture + Real Database + Automatic Delivery

Connect a custom domain, build a lead capture page, store subscribers in a real database, and deliver your resource by email the moment someone signs up. This is where your site stops being a brochure and starts working as a lead system.

04

Creating Your Second Brain and Putting It in Your Pocket

Every Conversation You Ever Had, Organised, and Yours Everywhere

Export your conversation history from ChatGPT and Claude, use AI to organise it into a Brain Dump folder, and wire it into Claude Code so it knows who you are automatically. Then put it in your pocket so your AI brain travels with you.

05

The Branding Agent and Honing Your Message

Offer Clarity + Brand Brain + Funnel Map

Install the Branding Agent, tighten your offer, and build your brand brain. Score your own website for ideal-customer fit, map your funnel, and leave with a message that sounds like you and lands with the person you actually serve.

06

Your First Mission Control

Task Board + AI Automation + Joe's Magic CRM, All on Your Laptop

Install your own browser-based task board with projects, cards, and AI automation columns, then install the All Sorted CRM straight into it so your work and your pipeline live in one place, running entirely on your machine.

07

Safety and WebFetch

Scrape the Internet Safely + AI Antivirus Habits

Install WebFetch, understand the tools inside it, and practice safe web fetching, scraping, browser automation, and media downloads. You leave knowing what your agents may touch, what they may not, and how to keep your system clean.

08

Content Hooks: Writing Scroll-Stopping Openers

HookLab + Your Voice Profile + Hooks That Turn Attention into Leads

Build a voice profile that actually sounds like you, then use HookLab, a hook-writing engine built for this group, to generate scroll-stopping openers in your own voice and prep the hooks that turn attention into leads.

HookLab viral examples from cohort members

09

Traction Channels and Channel Selection

Nineteen Channels + Picking the One Worth Testing Next

Use the Traction framework to review the classic channels, break social and media into real surfaces, and choose the next growth channel worth testing for your business.

Engineering as Marketing: example app our member built

10

90-Day Revenue Increase Plan

The Offer, the Channel, the Weekly Numbers, the First Actions

Build your 90-day revenue increase plan: the offer, the channel, the weekly numbers, and the first actions you commit to this week. You leave with a plan you can run, not a deck.

11

Instagram Agent and Lead Capture

Automated DMs and Comments, Wired into Your CRM

Install the Instagram agent, wire it into your CRM, and turn real engagement into captured leads, with the boundaries that keep your account safe.

12

Certification Videos, Closing, and Feedback

Record Your Certification Video + See How It Is Graded + Choose What Is Next

Record and submit your certification video, see how it is graded on the 17-level AI capability ladder, share your feedback, and decide whether to continue with the Alumni Circle.

Learn more about Alumni Circle →
B1

Graduation Day

Every Member Demos One Build, Then We Close the Container

The closing celebration. Every member demos one thing they built, we watch the graduation videos together, and we close the container with gratitude and a clear path forward.

B2

How to Stand Out in the Age of AI

Positioning + Messaging + Your AI Brand Brain, with Tiyana Jovic

A bonus session led by Tiyana Jovic, a Cohort 1 graduate and the founder of AI Brand Temple. AI reflects back whatever you give it, so if your positioning is fuzzy, every draft comes out as the statistical average of your category. Tiyana walks the room through three parts: where you actually sit in the market and why someone picks you over the alternative, the outcome language your buyers use when they are ready to buy, and how to load both into your AI brand brain so everything it writes sounds like you and not like everyone else.

The Cohorts Are Already 93 Strong

These are the people already in the room.

Eri

Eri

Founder of Relearn Love, a private relational consultant for high-performing couples and leaders. TEDx speaker and bestselling author of Relationship Agreements.

Christa

Christa

Tantra teacher and breathwork facilitator who guides individuals and groups through coaching, immersions, and retreats into deeper self-awareness, emotional mastery, and presence.

Kasia

Kasia

Certified tantra teacher, breathwork facilitator and sound healer in Ubud, Bali. Former Warsaw interior architect and TVN set designer, founder of the Mystic Portal jewelry line.

Dharmaraj

Dharmaraj

Tantra teacher and intimacy coach training students in Tantra massage and embodied consciousness through online programs and live events, drawing on five decades of practice including 17 years studying with Osho.

Joshua

Joshua

Tantra and polarity coach in Bali, guiding men and women back into their power in love and relationships.

Heather

Heather

Owner of Shloaka, a luxury fashion business serving high-end resorts.

Jana

Jana

Jana Dawson, Deputy CEO of The School of Positive Psychology, designs and leads strategic evidence-based programs that drive leadership development and organizational effectiveness for diverse sectors.

Amira

Amira

Amira Attar is an Integrative Transformation Specialist, guiding clients to profound self-reclamation through psychology, somatic healing, and inner child work.

Gary

Gary

I am a co-founder of Live 5D Health, a holistic wellness centre and online health club based in Boyle, County Roscommon, established in 2023.

Cath

Cath

Cath Hiro is the Co-founder and CEO of Bali-based HIRO Drinks, leading the development of innovative functional beverages made from byproduct ingredients to naturally elevate mind and mood.

Jasmine

Jasmine

Professional DJ with over 7 years of international experience, currently travelling between Bali, Europe & Australia. Recognized for her versatility and ability to curate unforgettable musical journeys, she has performed at some of the region’s most prestigious venues.

Kevin

Kevin

Kevin Shroads is an Ubud-based entrepreneur and life coach, building AI-powered, done-for-you websites for local businesses and guiding clients through customized sessions to define their true priorities.

Maryam

Maryam

Maryam Rasouli is an organizational psychologist and business coach empowering global leaders and teams. She develops transformative online courses and stress management solutions, leveraging her extensive international expertise.

KIRSTY

KIRSTY

Kirsty Tait is a human connection specialist and speaker who blends practical psychology with honest conversations to empower leaders and individuals to create lives and businesses defined by greater freedom, purpose, and authenticity.

Mikkail

Mikkail

Mikkail Handby provides embodied mentorship and nervous system training for high-performing men in Bali, empowering them to master emotional regulation and presence through programs like Fight Club and Rites of Passage.

Sheree

Sheree

Sheree Murray is an identity wealth mentor empowering ambitious women to overcome limiting beliefs through neuroscience-backed subconscious rewiring, fostering greater confidence, self-trust, and wealth.

Rene

Rene

Rene Zand is a Fascial Maneuvers practitioner and energy healer, dedicated to calming body tension resulting from adverse experiences through her specialized classes and workshops.

Andrew

Andrew

Andrew Soltys leads a business based in Perth, Western Australia.

Geraldine

Geraldine

We are Gigi and JRO, partners in life and in a shared vision to bring Balinese healing wisdom beyond Bali. JRO is a traditional Balinese healer carrying ancestral knowledge and years of experience supporting his local community, including...

Rebelle

Rebelle

Creatrix, Disruptor and Word Weaver - co-steward of Surrender Sanctuary Bali.

Letisya

Letisya

Head of Partnerships and Brand Experience at Human+ Bali.

Ivana

Ivana

Im working at Human+ as Head of Operational. Leads operational strategy and helps turn ambitious ideas into effective, scalable processes.

Kay

Kay

I help brands and people tell their stories. Having turned my biggest fear of speaking into my career I use my skills as a Master Trainer of NLP and Hypnosis coupled with 15 years experience in big corporates (such as Google, Viacome and...

Jerome

Jerome

Driving a wellness, beauty and bodysculpting B2C business in Bali.

Ems

Ems

Hi! My name is Ems and I'm Ben White's Chief of Personal Operations.

Arja

Arja

Arja Hendrikx is a public speaker on embodied leadership and the founder of Temple of Radiance, where she works as a Tantra teacher and embodiment guide.

Galit

Galit

Galit Benrobi is an expression coach and creative facilitator, guiding individuals to find their voice and share their message by teaching them to create podcasts, YouTube channels, and conscious DJ experiences.

CAROLYN

CAROLYN

Carolyn R Wade is a Human Performance Specialist and founder of HumanARC Wellbeing LTD, leveraging 40 years of corporate leadership to empower individuals and teams with body-based tools for enhanced clarity, energy, and resilience.

Camilo

Camilo

Camilo Vallejo is Director of Xamara's Group in Lombok, Indonesia, developing luxury wellness resort villas that provide intentional sanctuaries for guests and high-yield opportunities for investors.

Cara

Cara

Operations Manager for Xamara's Group.

Veronica

Veronica

Professional facilitator, consultant, and culture changemaker helping people build deeper connection, stronger communication, and braver cultures.

Madison

Madison

Madison Reyes, founder of New York Photobus, transforms vintage Volkswagen buses into unique mobile photo booths for high-end events and corporate branding activations, pioneering business automation and AI integration for intelligent...

Kimberley

Kimberley

Yoga teacher and teacher trainer based in Bali, helping practitioners and educators build confidence, develop their teaching voice, and adapt yoga practices for different bodies and injuries through in-person trainings, online mentorship...

Cat

Cat

Cath Hiro is the Co-founder and CEO of Bali-based HIRO Drinks, leading the development of innovative functional beverages made from byproduct ingredients to naturally elevate mind and mood.

Tanja

Tanja

Tanja Alles co-founded Berg & Balance, leading multi-day yoga and hiking retreats, and is a certified Fascia Maneuver Coach empowering women through physical transformation.

Leyolah

Leyolah

Pioneer in embodied spirituality for over 30 years, Leyolah Dekanic founded the Tantric Rose Mystery School and created Kundalini Dance®, training women globally through her 6-month Rose Grail Priestess program.

Danielle

Danielle

Danielle Martinak is a licensed spiritual counselor empowering clients to transmute limiting beliefs and unlock their full potential through 1:1 energetic mentoring.

Cara Deanne

Cara Deanne

Cara Deanne Babida, Operations Manager for Xamara's Group, leads marketing strategy implementation and operational efficiency to scale campaign success.

Maria

Maria

Maria Loftin is a massage therapist, health educator, and movement coach, empowering clients to transform their health through Block Therapy, Fascial Maneuvers, and personalized self-care tools.

Jessica

Jessica

Embodiment coach and Tantra facilitator based in Ubud, Bali, crafting intimate, transformative events that help deeply feeling women anchor into their bodies, truth, and relational power.

Francie

Francie

Francie La Flow is a musician, transformational facilitator, event producer, Somatic Voice Mentor, Yoga Teacher, and founder of Pure Flow Yoga. Based in Ubud, Bali, she creates retreats, workshops, classes, private sessions, and community experiences that weave together yoga, voice, sound, breath, meditation, music, and Compassionate Inquiry to support authentic expression, healing, embodied leadership, and meaningful connection.

Miriam

Miriam

Private coach and nervous system recalibration practitioner for high-performing founders, leaders, and creators, helping them release stored stress, restore clarity, and lead with less internal cost. She combines embodied leadership, subconscious work, and Fascial Maneuvers to support grounded, coherent decision-making and more aligned performance.

Hans

Hans

Co-owner of Dragonfly, helping people and businesses transform their inner and outer space, from personal balance to high-energy living and working environments.

Nicole

Nicole

Self-leadership coach grounded in positive psychology, helping clients build resilience, clarity, and practical habits through coaching, speaking, and training.

Cacau

Cacau

Brazilian-born, Sweden-seasoned, Bali-based. After years in corporate marketing she now brings people together through music, events and experiences, helping people leave the lives they were handed and create the ones they choose.

Amanda

Amanda

Embodied Intimacy Coach. Helping women come home to themselves after heartbreak. My core mission is helping women reconnect to their confidence, sensuality, and self-expression.

Craig

Craig

Launching a fascial maneuvers practice across online and live events, with a specialized hands-on approach to release stored trauma and teach lasting self-healing tools.

Blossom

Blossom

Somewhat of a menace to the marketing industry... Supporting conscious entrepreneurs to dismantle internalised systems of oppression and turn their brands and businesses into vehicles for systemic change and social impact.

Lara

Lara

Brazilian creative director of the fashion brand Uma and Leopold, building the label from Bali.

Jessie

Jessie

After a near death experience at 13 she came back able to see Souls energetically, then spent 24 years learning from Shamans, healers and mentors around the globe. She helps high-performing Souls unlock their purpose and learn to channel. Also a badass DJ.

Pierre

Pierre

Creator of L'homme illimité, helping men grow into the strongest version of themselves.

Nichole

Nichole

Coach helping women who want to take a sabbatical or relocate level up their mind and money, and founder of the upcoming brand She’s Learning AI.

Sandra

Sandra

Entrepreneur and women’s empowerment coach, founder of social enterprises, communities, and a nonprofit. A new mama learning to spend more time with her baby and less time in front of a screen.

Jamie

Jamie

An artist who specializes in creating meaningful, one-of-a-kind, custom pieces that transform and elevate spaces.

Mike

Mike

Entrepreneur, author, and executive coach who toured North America as a motivational speaker, first with Tony Robbins and then on his own. Now building an automated low-ticket digital product business.

Joanna

Joanna

Globetrotting mompreneur on a mission to help families unplug, play outside, eat whole foods, and build life skills and mindfulness. She also mentors people on their fertility journey.

Mark

Mark

Founder of Regenerative Impact and a fractional operator (CEO, CMO) inside health and wellness brands, with a background spanning functional movement, functional neurology, fascial release, and regenerative agriculture. He is building an online health platform launching with a 28-day movement and meditation challenge.

Tomek

Tomek

Core team member at Intaaya, a transformative sanctuary and retreat center on Nusa Penida, Bali. A facilitator trained at the NATIV School of Facilitation, with years spent in non-formal education across Europe.

Steven

Steven

Electrical engineering student focused on power systems, with hands-on experience in electrical work, generator installation, HVAC, and technical troubleshooting.

Gianluca

Gianluca

Strategic consultant for mission-driven projects with a focus on retreat centers. 15 years in large corporations, then led an international community and retreat center in Europe. Now working independently with founders turning vision into working organizations.

Vonetta

Vonetta

Emmy award-winning artist, author, and educator. For over a decade, I've guided more than 800 transformational ceremonies around the world. Trusted by hundreds of therapists, coaches, psychologists, and leaders who work with The Shamanic Method — a framework for genuine perceptual depth, ethical responsibility, and real breakthroughs.

Naomi

Naomi

Somatic trauma therapist, Somatic Experiencing practitioner, CranioSacral therapist, and nervous system specialist based in Bali. PhD in physics, former corporate professional, and almost a decade recovering from chronic illness. She helps clients reconnect with their bodies, release stored trauma, and find lasting ease and freedom.

Racheli

Racheli

Holistic fitness and wellness coach, movement enthusiast, and global explorer who has traveled to over 70 countries. HYROX competitor, certified yoga teacher, and artist passionate about helping women reconnect with their bodies through strength, play, and self-expression.

Wesley

Wesley

Creative director and product designer with 15+ years building brands, digital products, and design systems. These days I'm deep into building AI-powered workflows and automation systems to cut the busywork out of running a business.

Nicola

Nicola

AI/Web3 strategist and systems builder with 20+ years across business strategy, marketing, operations, and digital systems. In crypto since 2016 and working with AI since 2021, including COO and Chief of Staff roles at an AI and blockchain company.

Alicia

Alicia

Founder of Lumobo, a performance lifestyle brand for high-achievement individuals. With 15+ years of hospitality entrepreneurship, Alice builds scalable online ventures in wellness and lifestyle.

Beata

Beata

Child development specialist, Family Life Coach, and education innovator with 20+ years of experience. Creator of the 7 Seeds of Success framework.

Dr. Richard

Dr. Richard

Executive coach and mindful leadership expert helping medium to large companies across APAC embed cultures of sustainable high performance and conscious leadership.

Sofia

Sofia

Psychiatrist and Psychotherapist specialising in CFT, CBT, and DBT. Helping intelligent, sensitive people move from survival mode to living fully. Specializing in anxiety, hypercontrol, trauma, and shame.

Sofia

Sofia

Vegan nutritionist, food blogger, and feminine embodiment guide, creating digital products around plant-based nutrition and facilitating online and in-person experiences focused on body connection and intimacy.

Briana

Briana

Licensed clinical social worker specialising in children and women who have experienced trauma. I have expanded my work to include more holistic and spiritual modalities such as womb massage, hypnotherapy, and yoga.

Jonathan

Jonathan

Psychologist and executive coach with 25 years at the intersection of psychological depth and human performance. PhD from Stanford, postdoctoral fellowship at Harvard. Works with leaders and teams facing complexity, pressure, and growth using somatic and existential approaches.

Kiya

Kiya

Writer and spiritual teacher guiding people into deep connection with themselves, the divine, and their beloveds. Founder of Mystika School, offering Egyptian Tantra trainings ranging from 4-week to 11-month transformative journeys.

Ali

Ali

Fashion designer and multi-medium artist.

Reza

Reza

I run Retro Fun, a publishing brand creating nostalgic brain games and puzzle books for seniors. Currently building AI-driven systems to take full control of website, marketing, and digital product growth.

David

David

Founder of ShadowLight Institute, a transformational platform dedicated to helping individuals reclaim emotional agency through presence and shadow integration. Drawing on over a decade of Vipassana practice and deep study in psychology, his S.I.T. method guides people from reactivity to grounded self-led living.

David

David

Founder of FIXR, a full-service production and digital marketing company dedicated to producing jaw-dropping events, video productions, and campaigns from concept to completion.

William

William

I work with entrepreneurs and leaders to have less noise in their head and feel more at home with themselves and others. Stories and frameworks from the practical side of inner work.

Pete

Pete

Visual Poet. Specialising in photography and video that calls forth essence and elevates it with art.

Salman

Salman

Professional electronic music artist and producer known as Shalman. Half of the music project JAGWOLF. Formerly a tech professional in payments and SaaS.

Hunt

Hunt

Senior Producer at FIXR, a full-service production company and agency.

Johanna

Johanna

Corporate operations professional and somatic coach building her practice Johananda, guiding clients through embodied self-inquiry and trauma-informed practices to live more authentic and connected lives.

Alla

Alla

Clinical psychologist with a doctorate from Monash University, Alla Demutska brings 15+ years of specialized expertise in trauma recovery and emotional regulation. She delivers psychotherapy, retreats, and workshops that integrate trauma-informed practice with somatic awareness.

Sophia

Sophia

Founder of Sisterhood OS, a global personal development platform empowering women through community, retreats, and immersive experiences designed for emotional maturity and authentic leadership.

Daniel

Daniel

Serial entrepreneur and AI strategist who scaled a company to 45k monthly revenue, now helping agencies win clients with guaranteed AI-driven sales and marketing systems.

Miia

Miia

Content creator and astrologer based in Bali, training the next generation of astrologers through her online certification program.

SunDari

SunDari

Transformation and embodiment mentor with over two decades of global experience supporting individuals and leaders through identity evolution and full-life integration. Author of The Awakened Being and creator of Sanctuary of Light (SOL), she extends her work through television, podcasting, and mentorship.

Marina

Marina

Marina Jaubert is the founder of Ascend to Bali and a trusted connector in the founder ecosystem. Her passion is curating spaces that empower people and facilitate deep connection, designing private rooms where strategic relationships form...

Ronnie

Ronnie

Entrepreneur, professional host, company founder, and business leader with over 20 years of Fortune 500 corporate experience.

Jenny

Jenny

Founder of Institut für Feminine Heilkunst, a German online school for feminine embodiment, Tao Tantric Arts, ritual work, and women’s facilitation training.

Tijana

Tijana

Founder of TI YA RA, a Bali-rooted templewear and ritual lifestyle brand devoted to sacred living.

Quincee

Quincee

Artist, educator, and facilitator

Aaqib

Aaqib

Entrepreneur behind HAYAQI, a global-ethnic slow fashion brand that harmoniously blends tradition and modernity, offering unique, handcrafted capsule collections inspired by diverse cultures.

Pina Maria

Pina Maria

#1 Energy Angel. Reiki Master & Intuitive Coaching. Wealth Being Live Experience Host.

Alex

Alex

Scientist, coach, adventurer focused on global impact and contribution to human flourishing across scales.

Eri

Eri

Founder of Relearn Love, a private relational consultant for high-performing couples and leaders. TEDx speaker and bestselling author of Relationship Agreements.

Christa

Christa

Tantra teacher and breathwork facilitator who guides individuals and groups through coaching, immersions, and retreats into deeper self-awareness, emotional mastery, and presence.

Kasia

Kasia

Certified tantra teacher, breathwork facilitator and sound healer in Ubud, Bali. Former Warsaw interior architect and TVN set designer, founder of the Mystic Portal jewelry line.

Dharmaraj

Dharmaraj

Tantra teacher and intimacy coach training students in Tantra massage and embodied consciousness through online programs and live events, drawing on five decades of practice including 17 years studying with Osho.

Joshua

Joshua

Tantra and polarity coach in Bali, guiding men and women back into their power in love and relationships.

Heather

Heather

Owner of Shloaka, a luxury fashion business serving high-end resorts.

Jana

Jana

Jana Dawson, Deputy CEO of The School of Positive Psychology, designs and leads strategic evidence-based programs that drive leadership development and organizational effectiveness for diverse sectors.

Amira

Amira

Amira Attar is an Integrative Transformation Specialist, guiding clients to profound self-reclamation through psychology, somatic healing, and inner child work.

Gary

Gary

I am a co-founder of Live 5D Health, a holistic wellness centre and online health club based in Boyle, County Roscommon, established in 2023.

Cath

Cath

Cath Hiro is the Co-founder and CEO of Bali-based HIRO Drinks, leading the development of innovative functional beverages made from byproduct ingredients to naturally elevate mind and mood.

Jasmine

Jasmine

Professional DJ with over 7 years of international experience, currently travelling between Bali, Europe & Australia. Recognized for her versatility and ability to curate unforgettable musical journeys, she has performed at some of the region’s most prestigious venues.

Kevin

Kevin

Kevin Shroads is an Ubud-based entrepreneur and life coach, building AI-powered, done-for-you websites for local businesses and guiding clients through customized sessions to define their true priorities.

Maryam

Maryam

Maryam Rasouli is an organizational psychologist and business coach empowering global leaders and teams. She develops transformative online courses and stress management solutions, leveraging her extensive international expertise.

KIRSTY

KIRSTY

Kirsty Tait is a human connection specialist and speaker who blends practical psychology with honest conversations to empower leaders and individuals to create lives and businesses defined by greater freedom, purpose, and authenticity.

Mikkail

Mikkail

Mikkail Handby provides embodied mentorship and nervous system training for high-performing men in Bali, empowering them to master emotional regulation and presence through programs like Fight Club and Rites of Passage.

Sheree

Sheree

Sheree Murray is an identity wealth mentor empowering ambitious women to overcome limiting beliefs through neuroscience-backed subconscious rewiring, fostering greater confidence, self-trust, and wealth.

Rene

Rene

Rene Zand is a Fascial Maneuvers practitioner and energy healer, dedicated to calming body tension resulting from adverse experiences through her specialized classes and workshops.

Andrew

Andrew

Andrew Soltys leads a business based in Perth, Western Australia.

Geraldine

Geraldine

We are Gigi and JRO, partners in life and in a shared vision to bring Balinese healing wisdom beyond Bali. JRO is a traditional Balinese healer carrying ancestral knowledge and years of experience supporting his local community, including...

Rebelle

Rebelle

Creatrix, Disruptor and Word Weaver - co-steward of Surrender Sanctuary Bali.

Letisya

Letisya

Head of Partnerships and Brand Experience at Human+ Bali.

Ivana

Ivana

Im working at Human+ as Head of Operational. Leads operational strategy and helps turn ambitious ideas into effective, scalable processes.

Kay

Kay

I help brands and people tell their stories. Having turned my biggest fear of speaking into my career I use my skills as a Master Trainer of NLP and Hypnosis coupled with 15 years experience in big corporates (such as Google, Viacome and...

Jerome

Jerome

Driving a wellness, beauty and bodysculpting B2C business in Bali.

Ems

Ems

Hi! My name is Ems and I'm Ben White's Chief of Personal Operations.

Arja

Arja

Arja Hendrikx is a public speaker on embodied leadership and the founder of Temple of Radiance, where she works as a Tantra teacher and embodiment guide.

Galit

Galit

Galit Benrobi is an expression coach and creative facilitator, guiding individuals to find their voice and share their message by teaching them to create podcasts, YouTube channels, and conscious DJ experiences.

CAROLYN

CAROLYN

Carolyn R Wade is a Human Performance Specialist and founder of HumanARC Wellbeing LTD, leveraging 40 years of corporate leadership to empower individuals and teams with body-based tools for enhanced clarity, energy, and resilience.

Camilo

Camilo

Camilo Vallejo is Director of Xamara's Group in Lombok, Indonesia, developing luxury wellness resort villas that provide intentional sanctuaries for guests and high-yield opportunities for investors.

Cara

Cara

Operations Manager for Xamara's Group.

Veronica

Veronica

Professional facilitator, consultant, and culture changemaker helping people build deeper connection, stronger communication, and braver cultures.

Madison

Madison

Madison Reyes, founder of New York Photobus, transforms vintage Volkswagen buses into unique mobile photo booths for high-end events and corporate branding activations, pioneering business automation and AI integration for intelligent...

Kimberley

Kimberley

Yoga teacher and teacher trainer based in Bali, helping practitioners and educators build confidence, develop their teaching voice, and adapt yoga practices for different bodies and injuries through in-person trainings, online mentorship...

Cat

Cat

Cath Hiro is the Co-founder and CEO of Bali-based HIRO Drinks, leading the development of innovative functional beverages made from byproduct ingredients to naturally elevate mind and mood.

Tanja

Tanja

Tanja Alles co-founded Berg & Balance, leading multi-day yoga and hiking retreats, and is a certified Fascia Maneuver Coach empowering women through physical transformation.

Leyolah

Leyolah

Pioneer in embodied spirituality for over 30 years, Leyolah Dekanic founded the Tantric Rose Mystery School and created Kundalini Dance®, training women globally through her 6-month Rose Grail Priestess program.

Danielle

Danielle

Danielle Martinak is a licensed spiritual counselor empowering clients to transmute limiting beliefs and unlock their full potential through 1:1 energetic mentoring.

Cara Deanne

Cara Deanne

Cara Deanne Babida, Operations Manager for Xamara's Group, leads marketing strategy implementation and operational efficiency to scale campaign success.

Maria

Maria

Maria Loftin is a massage therapist, health educator, and movement coach, empowering clients to transform their health through Block Therapy, Fascial Maneuvers, and personalized self-care tools.

Jessica

Jessica

Embodiment coach and Tantra facilitator based in Ubud, Bali, crafting intimate, transformative events that help deeply feeling women anchor into their bodies, truth, and relational power.

Francie

Francie

Francie La Flow is a musician, transformational facilitator, event producer, Somatic Voice Mentor, Yoga Teacher, and founder of Pure Flow Yoga. Based in Ubud, Bali, she creates retreats, workshops, classes, private sessions, and community experiences that weave together yoga, voice, sound, breath, meditation, music, and Compassionate Inquiry to support authentic expression, healing, embodied leadership, and meaningful connection.

Miriam

Miriam

Private coach and nervous system recalibration practitioner for high-performing founders, leaders, and creators, helping them release stored stress, restore clarity, and lead with less internal cost. She combines embodied leadership, subconscious work, and Fascial Maneuvers to support grounded, coherent decision-making and more aligned performance.

Hans

Hans

Co-owner of Dragonfly, helping people and businesses transform their inner and outer space, from personal balance to high-energy living and working environments.

Nicole

Nicole

Self-leadership coach grounded in positive psychology, helping clients build resilience, clarity, and practical habits through coaching, speaking, and training.

Cacau

Cacau

Brazilian-born, Sweden-seasoned, Bali-based. After years in corporate marketing she now brings people together through music, events and experiences, helping people leave the lives they were handed and create the ones they choose.

Amanda

Amanda

Embodied Intimacy Coach. Helping women come home to themselves after heartbreak. My core mission is helping women reconnect to their confidence, sensuality, and self-expression.

Craig

Craig

Launching a fascial maneuvers practice across online and live events, with a specialized hands-on approach to release stored trauma and teach lasting self-healing tools.

Blossom

Blossom

Somewhat of a menace to the marketing industry... Supporting conscious entrepreneurs to dismantle internalised systems of oppression and turn their brands and businesses into vehicles for systemic change and social impact.

Lara

Lara

Brazilian creative director of the fashion brand Uma and Leopold, building the label from Bali.

Jessie

Jessie

After a near death experience at 13 she came back able to see Souls energetically, then spent 24 years learning from Shamans, healers and mentors around the globe. She helps high-performing Souls unlock their purpose and learn to channel. Also a badass DJ.

Pierre

Pierre

Creator of L'homme illimité, helping men grow into the strongest version of themselves.

Nichole

Nichole

Coach helping women who want to take a sabbatical or relocate level up their mind and money, and founder of the upcoming brand She’s Learning AI.

Sandra

Sandra

Entrepreneur and women’s empowerment coach, founder of social enterprises, communities, and a nonprofit. A new mama learning to spend more time with her baby and less time in front of a screen.

Jamie

Jamie

An artist who specializes in creating meaningful, one-of-a-kind, custom pieces that transform and elevate spaces.

Mike

Mike

Entrepreneur, author, and executive coach who toured North America as a motivational speaker, first with Tony Robbins and then on his own. Now building an automated low-ticket digital product business.

Joanna

Joanna

Globetrotting mompreneur on a mission to help families unplug, play outside, eat whole foods, and build life skills and mindfulness. She also mentors people on their fertility journey.

Mark

Mark

Founder of Regenerative Impact and a fractional operator (CEO, CMO) inside health and wellness brands, with a background spanning functional movement, functional neurology, fascial release, and regenerative agriculture. He is building an online health platform launching with a 28-day movement and meditation challenge.

Tomek

Tomek

Core team member at Intaaya, a transformative sanctuary and retreat center on Nusa Penida, Bali. A facilitator trained at the NATIV School of Facilitation, with years spent in non-formal education across Europe.

Steven

Steven

Electrical engineering student focused on power systems, with hands-on experience in electrical work, generator installation, HVAC, and technical troubleshooting.

Gianluca

Gianluca

Strategic consultant for mission-driven projects with a focus on retreat centers. 15 years in large corporations, then led an international community and retreat center in Europe. Now working independently with founders turning vision into working organizations.

Vonetta

Vonetta

Emmy award-winning artist, author, and educator. For over a decade, I've guided more than 800 transformational ceremonies around the world. Trusted by hundreds of therapists, coaches, psychologists, and leaders who work with The Shamanic Method — a framework for genuine perceptual depth, ethical responsibility, and real breakthroughs.

Naomi

Naomi

Somatic trauma therapist, Somatic Experiencing practitioner, CranioSacral therapist, and nervous system specialist based in Bali. PhD in physics, former corporate professional, and almost a decade recovering from chronic illness. She helps clients reconnect with their bodies, release stored trauma, and find lasting ease and freedom.

Racheli

Racheli

Holistic fitness and wellness coach, movement enthusiast, and global explorer who has traveled to over 70 countries. HYROX competitor, certified yoga teacher, and artist passionate about helping women reconnect with their bodies through strength, play, and self-expression.

Wesley

Wesley

Creative director and product designer with 15+ years building brands, digital products, and design systems. These days I'm deep into building AI-powered workflows and automation systems to cut the busywork out of running a business.

Nicola

Nicola

AI/Web3 strategist and systems builder with 20+ years across business strategy, marketing, operations, and digital systems. In crypto since 2016 and working with AI since 2021, including COO and Chief of Staff roles at an AI and blockchain company.

Alicia

Alicia

Founder of Lumobo, a performance lifestyle brand for high-achievement individuals. With 15+ years of hospitality entrepreneurship, Alice builds scalable online ventures in wellness and lifestyle.

Beata

Beata

Child development specialist, Family Life Coach, and education innovator with 20+ years of experience. Creator of the 7 Seeds of Success framework.

Dr. Richard

Dr. Richard

Executive coach and mindful leadership expert helping medium to large companies across APAC embed cultures of sustainable high performance and conscious leadership.

Sofia

Sofia

Psychiatrist and Psychotherapist specialising in CFT, CBT, and DBT. Helping intelligent, sensitive people move from survival mode to living fully. Specializing in anxiety, hypercontrol, trauma, and shame.

Sofia

Sofia

Vegan nutritionist, food blogger, and feminine embodiment guide, creating digital products around plant-based nutrition and facilitating online and in-person experiences focused on body connection and intimacy.

Briana

Briana

Licensed clinical social worker specialising in children and women who have experienced trauma. I have expanded my work to include more holistic and spiritual modalities such as womb massage, hypnotherapy, and yoga.

Jonathan

Jonathan

Psychologist and executive coach with 25 years at the intersection of psychological depth and human performance. PhD from Stanford, postdoctoral fellowship at Harvard. Works with leaders and teams facing complexity, pressure, and growth using somatic and existential approaches.

Kiya

Kiya

Writer and spiritual teacher guiding people into deep connection with themselves, the divine, and their beloveds. Founder of Mystika School, offering Egyptian Tantra trainings ranging from 4-week to 11-month transformative journeys.

Ali

Ali

Fashion designer and multi-medium artist.

Reza

Reza

I run Retro Fun, a publishing brand creating nostalgic brain games and puzzle books for seniors. Currently building AI-driven systems to take full control of website, marketing, and digital product growth.

David

David

Founder of ShadowLight Institute, a transformational platform dedicated to helping individuals reclaim emotional agency through presence and shadow integration. Drawing on over a decade of Vipassana practice and deep study in psychology, his S.I.T. method guides people from reactivity to grounded self-led living.

David

David

Founder of FIXR, a full-service production and digital marketing company dedicated to producing jaw-dropping events, video productions, and campaigns from concept to completion.

William

William

I work with entrepreneurs and leaders to have less noise in their head and feel more at home with themselves and others. Stories and frameworks from the practical side of inner work.

Pete

Pete

Visual Poet. Specialising in photography and video that calls forth essence and elevates it with art.

Salman

Salman

Professional electronic music artist and producer known as Shalman. Half of the music project JAGWOLF. Formerly a tech professional in payments and SaaS.

Hunt

Hunt

Senior Producer at FIXR, a full-service production company and agency.

Johanna

Johanna

Corporate operations professional and somatic coach building her practice Johananda, guiding clients through embodied self-inquiry and trauma-informed practices to live more authentic and connected lives.

Alla

Alla

Clinical psychologist with a doctorate from Monash University, Alla Demutska brings 15+ years of specialized expertise in trauma recovery and emotional regulation. She delivers psychotherapy, retreats, and workshops that integrate trauma-informed practice with somatic awareness.

Sophia

Sophia

Founder of Sisterhood OS, a global personal development platform empowering women through community, retreats, and immersive experiences designed for emotional maturity and authentic leadership.

Daniel

Daniel

Serial entrepreneur and AI strategist who scaled a company to 45k monthly revenue, now helping agencies win clients with guaranteed AI-driven sales and marketing systems.

Miia

Miia

Content creator and astrologer based in Bali, training the next generation of astrologers through her online certification program.

SunDari

SunDari

Transformation and embodiment mentor with over two decades of global experience supporting individuals and leaders through identity evolution and full-life integration. Author of The Awakened Being and creator of Sanctuary of Light (SOL), she extends her work through television, podcasting, and mentorship.

Marina

Marina

Marina Jaubert is the founder of Ascend to Bali and a trusted connector in the founder ecosystem. Her passion is curating spaces that empower people and facilitate deep connection, designing private rooms where strategic relationships form...

Ronnie

Ronnie

Entrepreneur, professional host, company founder, and business leader with over 20 years of Fortune 500 corporate experience.

Jenny

Jenny

Founder of Institut für Feminine Heilkunst, a German online school for feminine embodiment, Tao Tantric Arts, ritual work, and women’s facilitation training.

Tijana

Tijana

Founder of TI YA RA, a Bali-rooted templewear and ritual lifestyle brand devoted to sacred living.

Quincee

Quincee

Artist, educator, and facilitator

Aaqib

Aaqib

Entrepreneur behind HAYAQI, a global-ethnic slow fashion brand that harmoniously blends tradition and modernity, offering unique, handcrafted capsule collections inspired by diverse cultures.

Pina Maria

Pina Maria

#1 Energy Angel. Reiki Master & Intuitive Coaching. Wealth Being Live Experience Host.

Alex

Alex

Scientist, coach, adventurer focused on global impact and contribution to human flourishing across scales.

247 real reactions from the participants

What participants said after building, shipping, and getting unstuck.

Jasmine Oh

Jasmine Oh

Cohort 4, Session 7

“Made up a DJ course sales page in 15 minutes today and just sold my first package. $1,111 USD.”

Craig Soles

Craig Soles

Cohort 3

“The fact that me, 64 years old, no coding experience, no prior technology experience when it comes to this or AI, could step in and under 30 days build what I built. I wouldn't be here at this stage without masterminds. I'm a smart guy, I'm no genius, but I am very smart, and this showed me just how smart I am.”

Jenny Jessen

Jenny Jessen

Cohort 1

“I can build a business with five employees through agents and Claude, saving me so much money and making me feel so sovereign.”

Sofia Konstantinidou

Sofia Konstantinidou

Cohort 2

“I don't treat Claude as a search engine anymore, but as an operations tool for my business. I went viral with the help of HookLab that we got in the Business Mastermind, and I reached two million views in only one month. I started out with around 2,000 followers on Instagram and now it's more than 7,000.”

Jessie Saea

Jessie Saea

Cohort 3

“The business automation mastermind has been absolutely life changing. Things that have been on my to-do list for ages, building a website, press kits, lead magnets, have been possible in a matter of even minutes. I've built agents that take things off my plate, from automating my inbox to sending out payment links.”

Tiyana Jovic

Tiyana Jovic

Cohort 1

“These small website and landing pages that could have taken me like three days or more in the past to build could take me 30 minutes.”

Naomi Galinski

Naomi Galinski

Cohort 2

“I am not a design person, I hate designing websites. In the past I either did it myself and it took a long time, or I had to hire someone and explain. Now I can build it directly with Claude Code, I just tell it to use the same style and spin up a new page, and within minutes I have a new page.”

Mike Mataraza

Mike Mataraza

Cohort 3

“I have a friend who has a charity in India where he sends kids to school for free. His website was crap. He is 76. I had AI redo the website based on the design sense of his furniture website. 30 minutes later I sent him the link. He was so happy he cried. See Joe? All because of you and your teaching, some kids in a poverty stricken neighborhood in India have a new website.”

Ronnie Ansara

Ronnie Ansara

Cohort 1

“After just the first two sessions of the mastermind, I was building my own website from scratch.”

Reza Khoshkam

Reza Khoshkam

Cohort 2

“The business mastermind empowered me with new tools, with new systems, automations to do my work more effectively and more strategically. Mission Control is basically a visual dashboard where you can create whatever you want: systems, automation, business overview, performance. It saves your time and your energy.”

Heather Brand

Heather Brand

Cohort 4

“I am a total beginner, I know nothing about anything technical. I had signed up for an AI course that was way more expensive, and honestly, it didn't even feel like it was in English. Joe's is a thousand times better, and with each section he makes sure that nobody gets left behind.”

Hans Schokkenbroek

Hans Schokkenbroek

Cohort 3

“I had to do my tax return and I'd forgotten about it. Normally I would have taken a day or a day and a half to get everything organized. Now I just said, okay, I'll create an agent, and within two or three hours I had my entire tax return done.”

Pete Longworth

Pete Longworth

Cohort 2

“The mastermind has been an absolute game changer. I recently did a big capital raise, and what I learned in the program allowed me to build something out in the space of a couple of days that I've already brought in 75 grand from. This program has been by far the most effective program I've ever taken, hands down.”

Alla Demutska

Alla Demutska

Cohort 1

“The Mastermind gave me a whole company of AI support, and it freed up my brain to create.”

Leyolah Dekanic

Leyolah Dekanic

Cohort 4, Session 4

“I have been blown away by Claude Code. I have been working with it really intensely in my business, creating inside my WordPress, inside my MailChimp, inside my payment plans, inside my Stripe account. It has become my fabulous assistant. We built a lead magnet page and I had 300 signups. I have been applying it to my needs and my business and it has been incredible and life changing.”

Vonetta Taylor

Vonetta Taylor

Cohort 2

“If I need to create a brand new website, I'm saving like $10,000 and years of time.”

Quincee Lark

Quincee Lark

Cohort 1

“This had already paid for itself, completely.”

Sophia Fox

Sophia Fox

Cohort 1, Session 4

“We have like 55 signups for our masterclass and we've only launched maybe four days ago.”

Marina Jaubert

Marina Jaubert

Cohort 1

“I automated out over $6,000 of subscriptions a year in a month.”

Johanna Bieber

Johanna Bieber

Cohort 1

“So many things that you would have needed a whole team for, you can do now on your own.”

Pina Maria Muckle

Pina Maria Muckle

Cohort 1, Session 4

“I said change it and it changed my whole website in just one second. Everything worked. It was so easy.”

Testimonials

Founder of Masterminds HQ

About Joe

Joe Che

Background

Built from the trenches, not a textbook.

Joe founded 26+ companies across tech, education, real estate, and community building. One became the largest software and business training company in New York City.

Since 1998 he has helped people turn big ideas into something real: cleaner systems, clearer offers, better decisions, and businesses that actually run. Today he mentors the 93 founders inside this mastermind.

This mastermind is 31 years of building businesses, handed directly to you.

#1 Amazon Bestseller in three concurrent categoriesGet to know me better
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People trained
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Ventures built
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Building since 1995
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Testimonials

Teaching since 1998. I built New York's largest software training company and taught more than 90,000 people to run their own systems, including Wall Street firms, Fortune 5 executives, the CIA, Microsoft, and celebrities like Tyra Banks.

Building businesses since 1995 and 26+ ventures later, currently running multiple AI companies, resorts, wedding venues, and a slew of other businesses. The obsession has never changed: build it so it runs itself. Now I want that for you.

As featured in.

The New York TimesUnivisionBusiness InsiderCBSNPR

Some of my previous clients

A few of the companies and people I have trained over the years

MicrosoftHermesJohnson & JohnsonLancômeBCGDeutsche BankConverseUNDPDisneySony MusicColumbia UniversityDeloitteFederal ReserveClear ChannelCalvin KleinCarnegie HallBarnes & NobleAmerican Express

Cohort 5

Wednesday, October 7, 2026

One live working session every Wednesday

Bali

7:00 PM

WITA

New York

7:00 AM

EDT

London

12:00 PM

BST

Central Europe

1:00 PM

CEST

Times not working for you? Additional sessions will be added when enough participants need another time zone. Tell me which time zone you need, or alert me when Cohort 6 is scheduled.

Join Cohort 5

Enrollment

Applications Now Open

Cohort 5 starts Wednesday, October 7, 2026. The room stays intentionally small, so if this feels like your next move, raise your hand now.

Choose your payment option

Same program: 12 weeks live, plus 2 bonus sessions. Choose the payment option that works for you.

Payment Plan

Same program: 12 weeks live, plus 2 bonus sessions

$899

3 payments

$2,697 total

Same sessions, support, and bonus sessions.

Pay monthly
Lower Total Cost

Pay in Full

Same program: 12 weeks live, plus 2 bonus sessions

$2,400

one payment

Save $297 compared with three payments

Same sessions, support, and bonus sessions.

Estimates only. Checkout is in USD.

Scholarship payment options are available case by case. Monthly payments are designed to stay within reach while giving you more time to increase your income through the course.

My Promise

100% Risk-Free Guarantee

If it's not working for you, you'll know early, and I'll just give you your money back.

Short Term

100%

Money Back

Show up, do the work, and attend the first three sessions. If it is still not the right fit, I will personally refund 100% of your payment. No questions asked.

Long Term

It pays for itself, or I refund the difference.

Show up, build, and complete the full program. Then count what it gave you: new sales you can trace to what you built, subscriptions you cancelled, and developer and design costs you no longer pay. If, three months after the program ends, that number is smaller than what you paid, message me with your numbers and I will personally refund the difference. Worst case, you break even and walk away with a ton of new skills.

Conditions apply. Requires attendance, reasonable effort, and reasonable documentation of the numbers you are counting. Claims open until three months after the final session.

By the end of this program

You may be surprised to realize you're operating in the top 1% of all AI users by the end of this program.

Without ever feeling like you had to become a tech person.

A minute from Joe

Are you on the fast train, or standing on the platform?

Filmed with Pete Longworth, Bali, August 2026

Cohort 5 starts October 7, with one live session a week

One live session every Wednesday. October 7, 2026: Bali 7:00 PM WITA, New York 7:00 AM EDT, London 12:00 PM BST, Central Europe 1:00 PM CEST. Every session is recorded. Applications are open now for the next room.

FAQ

Each session is two hours. Cohort 5's first live session is Wednesday, October 7, 2026, Bali time. There is one live session each week, Wednesdays from 7:00 PM to 9:00 PM Bali time (Asia/Makassar). Start times for the first session on Wednesday, October 7, 2026: 7:00 PM - Bali / Singapore 10:00 PM - Sydney 12:00 PM - United Kingdom 1:00 PM - Germany / Central Europe 7:00 AM - New York 6:00 AM - Chicago 4:00 AM - Los Angeles Bali never changes its clocks. When Europe puts its clocks back on 25 October, the session becomes 11:00 AM in the UK and 12:00 PM in Central Europe. When the Americas put their clocks back on 1 November, it becomes 6:00 AM in New York, 5:00 AM in Chicago and 3:00 AM in Los Angeles. In both cases, it moves one hour earlier in local time. If you miss a session, there are video playbacks and step-by-step copy-pasteable prompts in the portal so you can catch up fast.
Every session is recorded and summarized in your member portal, with links to the video and timestamps for the teaching portions. Watch on your own schedule. That said, live is where the real connection happens. The recordings are the fallback, not the experience.
Show up, do the work, and attend the first three sessions. If it is still not the right fit, I will personally refund 100% of your payment. No questions asked. Beyond that: It pays for itself, or I refund the difference. Show up, build, and complete the full program. Then count what it gave you: new sales you can trace to what you built, subscriptions you cancelled, and developer and design costs you no longer pay. If, three months after the program ends, that number is smaller than what you paid, message me with your numbers and I will personally refund the difference. Worst case, you break even and walk away with a ton of new skills. Conditions apply. Requires attendance, reasonable effort, and reasonable documentation of the numbers you are counting. Claims open until three months after the final session.
No problem. This is designed for people with or without a tech background. As long as you can speak English, you can code. We teach you how to build things by speaking in natural English instructions.
This is the fear most people bring in, and the program is built around it. Vonetta Taylor, a former brand strategist, said it best at graduation: she used AI to architect an entire business and stayed the author of it. Beata Fuller tried the opposite first and handed her AI to a VA, and within weeks her message sounded like everybody else's. So she learned to run it herself, and everything she builds now runs on her own voice and her own recordings. You train the system on your writing, your recordings, and your way of working. It sounds like you because it is built from you.
Level 1 is 12 weeks live, plus 2 bonus sessions. The live weeks are hands-on sessions with Joe. The two bonus sessions are Graduation Day, which closes the program with inspiration for what comes next, and How to Stand Out in the Age of AI, a positioning and messaging session led by Tiyana Jovic. Both are real, dated sessions on the calendar, not filler weeks.
You can. If life gets in the way, you can pause and rejoin one of the next two cohorts, picking up at the session where you left off. Your work stays yours. The restart fee is $300. If you are only behind, not gone, you do not need to pause. Every session is recorded and every build has a step-by-step guide in the portal, so you can catch up on your own time.
If you have a business, want real accountability, and are ready to actually implement systems that work, this is probably the right fit. If you are still not sure, message Joe Che on WhatsApp or email and ask.
This is for founders who already have something running, whether services, products, or a small team. If you are still figuring out what kind of business to start, this is not the right place yet. I recommend beginning with my course 'Uncovering Your Soul Purpose and How to Make Money At It.' It will help you get clear on your direction and foundation so you are ready when you do join.
Each call includes quick check-ins, updates, live teachings based on member challenges, and focused hot seats where you'll get direct feedback from Joe Che and the group.
No. Your first payment locks in your seat. After that, your next charge is automatically timed to fall five days before the start of your second month. No surprise charges, no getting billed twice.
You will have access for a minimum of six months after the cohort ends. It will most likely remain available much longer, for as long as I am maintaining the website, but six months after your cohort end date is the guaranteed minimum.
A few partial scholarships are available. I look at each one individually, including partial service trades. If the money is genuinely the only thing in the way, reach out to Joe Che directly on WhatsApp or email.
A few members volunteer to put their biggest business challenge on the table, and the group works through it live. Joe gives direct feedback. Other founders who have been in similar spots weigh in. It is unscripted and often where the sharpest thinking of the session happens. You do not have to volunteer. But even watching teaches you something.
It is organized and moderated, which means it actually stays useful. Each sub-thread has a specific purpose. Participate in whichever ones are relevant and mute the rest.
An optional add-on at checkout: up to 6 hours of 1:1 with my Support Crew, graduates of this program who help you build, solve problems, and get unstuck between sessions. +$900. Hours are used inside the cohort and do not roll over. If you pay monthly you can add it after you join.
Graduation is not a goodbye. There are three ways it can go, and all of them are fine. You can simply finish. You keep access to the full portal for a minimum of six months after the cohort ends, plus the Resource Vault and the skills giveaways, and take what you built and run with it. You can join the Alumni Circle, a light monthly membership for graduates: one live call a month, ongoing tools and resources, and a community that stays in your corner while you keep implementing. You can stay there as long as you like. Or, when you are ready to go deeper, you can advance into Level 2 and pick a specialization track. Level 2 is only open to Level 1 graduates, and the Alumni Circle is the natural home base in between.
Level 2 is the continuation for Level 1 graduates, where you pick a specialization. You have to complete Level 1 first, so everyone in the room already has their foundation built. In Level 2 you pick one of four specialization tracks: automating your Meta ads, building AI content creation systems, creating AI avatars and cinematic AI video, or going deeper into the AI operating system running your business. The next Level 2 cohort starts Thursday, September 24, 2026. If you are a graduate and want in, reach out to Joe Che directly on WhatsApp or email.
If you have more questions or want to talk through whether this is the right fit, reach out to Joe Che directly on WhatsApp or email.
Absolutely. Members join from all over the world, and if you miss a session, there are video playbacks plus step-by-step copy-pasteable prompts waiting for you in the portal.
Cohort 5's first live session is Wednesday, October 7, 2026, and there is one live working session every Wednesday. The time in your zone is in the Cohort 5 schedule card above. Applications are open now. Once you join, you get a welcome message and access to the community, Resource Vault, and member portal.
Six hours one on one with me across the 12 weeks, for people who want my eyes on their business directly. I take 4 people per cohort and open it up in week 2, once you have been in the room. +$2,400. Hours are used inside the cohort and do not roll over.

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