Teach AI Your Business Once
How to Build Your Own AI Agent Operating System
The book, the build course, and the founder mastermind.
The blueprint for founders who want AI that actually does the work: build the operating system behind your agents in days, not months, so your business remembers context, routes the next step, and does more of the work for you.
The named pain
Most founders are still using AI like a clever intern trapped in a chat box.
You are using AI every day and it still is not doing your actual work. That is not a prompting problem. It is an operating-system problem.
Every chat starts from zero.
You re-paste the same brand voice, the same client context, the same business rules into every new window. The system never remembers you.
Tool sprawl is eating your week.
Four to six subscriptions, half a dozen tabs, a stack of half-finished workflows. None of them talk to each other and you are the integration layer.
Agents stop halfway and wait for you.
They draft the first pass, then sit. You pick the work back up, finish it by hand, and lose the time the tools were supposed to save.
The infrastructure rabbit hole is real.
You did not buy AI to become a backend engineer. The framework tutorials assume that is exactly what you want to become.
The operating layer
This book is the operating layer underneath all of it.
Not another prompt pack. Not another framework tutorial. Not another SaaS that locks you into one shape.
The locked reference architecture I use to run MyOS, taught in the build order that actually works, with the foundation files you can copy into your own workspace.
What you walk away with
A working AI operating system on your own machine by the end of Part Two.
Your business context, brand, voice, and workflows loaded in.
Agents that route work, verify it, and finish it.
A provider-agnostic system that survives a ban, a price hike, or a model change.
Five sanitized foundation files you can lift directly into your own workspace.
For founders who have implemented this, it has been buying back as much as 50 hours a week in their company.
What you are building
The dispatch layer that runs MyOS
This is the real architecture the book teaches you to build. Every request runs down an ordered ladder before any model is called, so your agents route, remember, and finish the work instead of starting from zero.
And the files behind it
You do not start from a blank page
The book ships five sanitized foundation files lifted straight from MyOS. Copy them into your own workspace, change the values, and your agents inherit who they are and how they work. This is one of them.
The other four: CLAUDE.md, USER.md, CODEX.md, and the full ULTIMATE-CLAUDE.md.
No giant tech team.You build it by talking.
The system is built around tools founders can actually use: Claude Code, Codex, ChatGPT, local files, memory, and practical review loops.
Is the book for you?
Who this book is for
- You already use AI every day and it still does not finish your real work. You have scattered chats, half-built workflows, and a business that lives in your head, and you can feel that another three months of trial and error will not change that.
- You are a founder, operator, consultant, agency owner, course creator, or builder running real work through AI right now. You do not need an explainer on prompting. You need the layer underneath.
- You want to understand the system you are building. You are fine reading an architecture book and lifting copy-and-paste foundation files. You are not looking for a black box.
- You are willing to spend a weekend on Part 2 to stand up a minimal version on the laptop you already have. The hardware chapter in Part 1 is for later, when you outgrow the laptop.
- You want the operating layer once, so your agents stop starting from zero and your business starts remembering context, routing the next step, and finishing the job for you.
Who this book is not for
- You are brand new to AI and still learning what a prompt is. Start with the free tools and come back when you have hit the wall the book describes.
- You have no real business use case yet. There is nothing for the operating system to wrap around.
- You want a done-for-you setup with zero understanding of what is running. All Sorted is built for that. The book is not.
- You are shopping for inspiration, trend education, or a clever prompt list. This is a build book. It assumes you will open a terminal and edit files.
Founder fit
Built for founders who want the system, not another prompt list.
The book is for the operator who is ready to turn scattered AI work into one business brain that remembers context, routes the next step, and keeps the work moving.
Introducing Joe Che's
AI Operating System Build Path
The book gives you the architecture. The Build Kit turns it into a working course and prompt set. Build With Joe gives you three months of live room and founder loop while you build.
The Book
The locked reference architecture for the operating layer behind AI agents. Dispatch, context files, capability routing, durable data, provider-agnostic execution, verification, taught in the build order that actually works.
Portal Course and Build Sessions
The Build Kit turns the book into a working implementation path. You get the course, the session guides, the build order, and the exact prompts so you can assemble your own system without reverse-engineering the process.
Foundation Files, Prompts, and Templates
Five sanitized foundation files lifted from MyOS, plus the prompt library and templates for dispatch, context, intake, review, and improvement loops. Copy them into your own workspace and edit from there.
Bi-weekly Mastermind Option
If you choose Build With Joe, you join the three-month bi-weekly AI operating system mastermind and the private WhatsApp group with other founders. Joe and the team help you build, lead the work, and solve the problems you hit while implementing.
What You'll Build
A 9-session implementation path for your AI operating system
Every session is practical, portal-based, and designed to move you from scattered AI usage into a working system.
Session 1
Welcome and Setup
Understand the goal, the pieces, and the safe first build path.
Session 2
Choose Your Hardware and Safe Setup Path
Pick the setup that fits your risk tolerance, budget, and technical comfort.
Session 3
Build the First Working Workspace
Create the first workspace where your agents can actually do useful work.
Session 4
Dispatch, Context, and Routing
Set up the operating rules that decide what should happen, where context lives, and how work moves.
Session 5
Raw Intake
Capture messy thoughts, tasks, files, and dictation without losing the signal.
Session 6
Goal Level 5 and Fixing Bad Outputs
Create the loop that keeps the system working until the goal is actually handled.
Session 7
Review, Critique, and Hardening
Add evaluation, safeguards, and review habits so the system does not blindly trust itself.
Session 8
Plan Your First Mission Control
Map the dashboard, workflows, and operating surface your business actually needs.
Session 9
Keep Improving It
Build the habit loop that compounds your system instead of letting it decay.
The mastermind tier is intentionally small.
The book and Build Kit are self-serve. Build With Joe includes three months of live support, so the room has to stay focused enough for real implementation help.
Choose your build path
Pick the level of help you want while you build.
The book is the map. The Build Kit turns it into a working course and prompt set. Build With Joe puts you in the room with Joe and the team for three months while you build.
Just the book
AI Operating System
one time
The map for the build
Digital book delivered to your inbox
Build Kit
Book and Course
AI Operating System
$997
one time
The PDF book plus the full build course
(portal course, prompts, and templates)
Build With Joe
Book + course + mastermind
AI Operating System
for 3 months
Everything plus three months in the room with Joe
Bi-weekly: 7am NYC, 7pm Singapore
Choose Build With JoeMy Promise
My Promise
I only want the paid path to be useful, accessible, and buildable.
Build Kit
Build It or Your Money Back
Buy the Build Kit, follow the steps, and if you cannot stand up a working AI operating system, email us within 30 days and we will refund you in full. The risk is mine, not yours.
Build With Joe
Three-Month Implementation Support
In the mastermind, Joe and the team help you build, lead you through stuck points, and solve problems you encounter while creating your AI operating system.
There is no risk reversal on the book-only purchase.
In their own words
What past AI builders have said
Here is what founders who built their own AI operating system this way have said.
"It's a complete system that works by itself now, and it's stunning. Now I'm doing in one week what I would normally do in a year."
Alicia Hoffendahl
Founder, Lumobo · Business Automation Mastermind
"Having an agent that goes out and thinks like me and does research in depth and can develop more complex things that are actually resonating with my voice, with my brand, with my way of thinking, versus something that’s just very generically written that has no soul in it."
Tiyana Jovic
Founder, TIYARA · Business Automation Mastermind
"Learning how to use AI in a proper way and knowing when to use what has saved me literally at least 20 to 25 hours a week."
Miia Nern
Astrology coach and content creator · Business Automation Mastermind
Founder of Masterminds HQ
About Joe
Background
Built from the trenches, not a textbook.
Joe founded 26+ companies across tech, education, real estate, and community building. One became the largest software and business training company in New York City.
Since 1998 he has helped people turn big ideas into something real: cleaner systems, clearer offers, better decisions, and businesses that actually run. Today he mentors the 93 founders inside this mastermind.
This mastermind is 31 years of building businesses, handed directly to you.
Teaching since 1998. I built New York's largest software training company and taught more than 90,000 people to run their own systems, including Wall Street firms, Fortune 5 executives, the CIA, Microsoft, and celebrities like Tyra Banks.
Building businesses since 1995 and 26+ ventures later, currently running multiple AI companies, resorts, wedding venues, and a slew of other businesses. The obsession has never changed: build it so it runs itself. Now I want that for you.
As featured in.
Some of my previous clients
A few of the companies and people I have trained over the years
Testimonials
Craig Soles
I’m wanting to launch fascial maneuvers business in both the digital online media, and for in person live-events. Focus is to provide a unique and very specialized hands on approach that provides immediate reduction and eventual elimination and release of generational stored trauma and provides self healing tools for ongoing Management.
Vancouver, British Columbia, Canada
“The fact that me, 64 years old, no coding experience, no prior technology experience when it comes to this or AI, could step in and under 30 days build what I built. I wouldn't be here at this stage w…”
Jenny Jessen
Founder, Institut fuer Feminine Heilkunst
Giengen, Germany
“I can build a business with five employees through agents and Claude, saving me so much money and making me feel so sovereign.…”
Tiyana Jovic
Founder, TI YA RA
Ubud, Bali
“These small website and landing pages that could have taken me like three days or more in the past to build could take me 30 minutes.…”
Craig Soles
I’m wanting to launch fascial maneuvers business in both the digital online media, and for in person live-events. Focus is to provide a unique and very specialized hands on approach that provides immediate reduction and eventual elimination and release of generational stored trauma and provides self healing tools for ongoing Management.
Vancouver, British Columbia, Canada
“The fact that me, 64 years old, no coding experience, no prior technology experience when it comes to this or AI, could step in and under 30 days build what I built. I wouldn't be here at this stage w…”
Jenny Jessen
Founder, Institut fuer Feminine Heilkunst
Giengen, Germany
“I can build a business with five employees through agents and Claude, saving me so much money and making me feel so sovereign.…”
Tiyana Jovic
Founder, TI YA RA
Ubud, Bali
“These small website and landing pages that could have taken me like three days or more in the past to build could take me 30 minutes.…”
Jasmine Oh
DJ, facilitator, and psychedelic therapist
Bali, Indonesia
“What has really blown me away was being able to just build a website within a couple of hours. Whether it's SEO, websites, funnels or leads, I always had to hire somebody else to do it, and now I can …”
Jessie Saea
After a Near Death Experience at 13, I came back with the ability to see Souls energetically and where they are out of alignment.. and then spent 24 years traveling the globe learning from some of the best Shamans, healers & mentors. I help high-performing Souls unlock their true purpose, learn how to Channel, and permanently release anything standing in the way. Also a badass DJ.
Bali, Bali, Indonesia
“The business automation mastermind has been absolutely life changing. Things that have been on my to-do list for ages, building a website, press kits, lead magnets, have been possible in a matter of e…”
Sofia Konstantinidou
I am a vegan nutritionist, food blogger and entrepreneur, as well as a feminine embodiment guide and Tantra facilitator.
Ubud, Bali, Indonesia
“I don't treat Claude as a search engine anymore, but as an operations tool for my business. I went viral with the help of HookLab that we got in the Business Mastermind, and I reached two million view…”
Naomi Galinski
Naomi Galinski, PhD, is a somatic trauma therapist, Somatic Experiencing® practitioner, CranioSacral therapist, and nervous system specialist based in Bali. She has come from academia with a PhD in physics, the corporate world, and almost a decade of recovering from chronic fatigue syndrome, migraines, insomnia, IBS, and fibromyalgia. She now combines her analytical mind with the embodiment of healing trauma, transpersonal psychology and disrupting transgenerational patterns to help clients reconnect with their bodies, release stored trauma, and cultivate the inner safety necessary for lasting ease, freedom, and joy.
Bali, Bali, Indonesia
“I am not a design person, I hate designing websites. In the past I either did it myself and it took a long time, or I had to hire someone and explain. Now I can build it directly with Claude Code, I j…”
Beata Fuller
Child development specialist, Family Life Coach, and education innovator with 20+ years. Creator of the 7 Seeds of Success framework.
Bali
“I took the idea to an app developer and I was quoted $200,000 and about two years of work. Then I got into Joe's mastermind, and a day later the prototype existed. A week later it was a usable product…”
Ronnie Ansara
Founder, Rendezvous Bali
Bali, Indonesia
“After just the first two sessions of the mastermind, I was building my own website from scratch.…”
Reza Khoshkam
I run Retro Fun, a publishing brand creating nostalgic brain games and puzzle books for seniors. Currently building AI-driven systems to take full control of website, marketing, and digital product growth.
Ubud District, Bali, Indonesia
“The business mastermind empowered me with new tools, with new systems, automations to do my work more effectively and more strategically. Mission Control is basically a visual dashboard where you can …”
Pete Longworth
Visual Poet. Specialising in photography and video that calls forth essence and elevates it with art.
Ubud District, Bali, Indonesia
“The mastermind has been an absolute game changer. I recently did a big capital raise, and what I learned in the program allowed me to build something out in the space of a couple of days that I've alr…”
Heather Brand
Owner of Shloaka, a luxury fashion business in high-end resorts.
Bali, Indonesia
“I am a total beginner, I know nothing about anything technical. I had signed up for an AI course that was way more expensive, and honestly, it didn't even feel like it was in English. Joe's is a thous…”
Hans Schokkenbroek
Helping people makes me happy. Co owner of Dragonfly. Our mission is to help people and businesses to transform their inner space and outer space. Inner space is about bringing people into balance. One of the excellent tools to do that is Fascial Maneuvers by Human Garage. Outer space is about creating a high energy environment in living and working spaces so that healthy people stay healthy and diseased people recover more quickly.
Hilversum
“I had to do my tax return and I'd forgotten about it. Normally I would have taken a day or a day and a half to get everything organized. Now I just said, okay, I'll create an agent, and within two or …”
Alla Demutska
Clinical psychologist and founder, Dr Alla Demutska
Ubud, Bali
“The Mastermind gave me a whole company of AI support, and it freed up my brain to create.…”
Quincee Lark
Founder, Visionseed
Bali, Indonesia
“This had already paid for itself, completely.…”
Marina Jaubert
Founder, Ascend to Bali
Bali, Indonesia
“I automated out over $6,000 of subscriptions a year in a month.…”
Sophia Fox
Founder, Sisterhood OS
Bali, Indonesia
“We have like 55 signups for our masterclass and we've only launched maybe four days ago.…”
Miia Nern
Astrology educator and content creator
Berlin, Germany
“Learning how to use AI in a proper way and knowing when to use what has saved me literally at least 20 to 25 hours a week.…”
Vonetta Taylor
Author, artist, and transformational educator
Asheville, North Carolina
“If I need to create a brand new website, I'm saving like $10,000 and years of time.…”
Eric Horn
Founder, CultureRoot
Great Neck, NY
“It's hard to quantify how much money this has saved me, but it's got to be tens of thousands of dollars.…”
Johanna Bieber
Founder, Johananda
Uluwatu, Bali, Indonesia
“So many things that you would have needed a whole team for, you can do now on your own.…”
Helaine Knapp
Founder & CEO City Row Best Selling Author: Making Waves
Austin, Texas, USA
“Joe gave me the gift of alignment... By the end of our work together, I not only had a sense of what I should easily say yes to, but probably more importantly, what I should say no to. Given where …”
Monika Hildmark
Founder Hildmark Dental AB Transformational Retreats
Stockholm, Sweden
“Within less than six months, I'm feeling embodied and living the visions and dreams I was envisioning six months ago. It was a very big shift as I am by profession a dentist. So, Joe really helped me…”
Pina Maria Muckle
Energy coach and embodiment guide
Bali, Indonesia
“I said change it and it changed my whole website in just one second. Everything worked. It was so easy.…”
Malaika Darville
Malaika is an elder, Earth Guardian, and wisdom keeper who has guided thousands around the world. She pioneered the first cacao ceremonies and ecstatic dance gatherings in Bali.
Bali, Indonesia
“if you're thinking of working with him, you will not be disappointed. He's an epic brother and an epic human being.…”
Kayla Rivera-Hoskinson (Solar)
Mental health and AI Entrepreneur
San Francisco, USA
“"I was able to have really deep one-on-one conversations and get into small groups that I never would've thought of getting into before, and really had the ability to look at every aspect of my life f…”
Leonie Louise
Leonie Louise is a psychologist, tantra practitioner, and founder of of Tantra from the heart.
Thailand
“Joe helped me a lot with the technical part of my business and it made a huge difference, especially because it saves me so much time, so much headache, and so much stress.…”
Shari Van De Craen
Intimacy Coach and High End Photographer for Women. Founder of Project Radiance
Netherlands
“I wish everyone could just experience a little bit of the things he has to offer. 'cause he has a lot to offer and if you can just take 1% of the gifts that he can give you, that already is going to m…”
Taya Sobral
Embodied Leadership and Business Coach
Portugal
“I would recommend Joe. He is a master of systems, so systems and tools that can help you to optimize and structure your business in a way that you get a lot more out of it and you have time for the th…”
"Most founders are still using AI like a clever intern trapped in a chat box."
Joe Che
"If you sit down on a Saturday with one project, one workflow, and the patience to follow the small steps in order, you will have the start of an operating system by Sunday night."
Joe Che
Build the system you keep wishing already existed.
Start with the book, build with the course, or join the mastermind if you want Joe and the team in the loop while you implement.