Recorded course, start today

Supercharge Your Meta Ads with Claude Code

Enroll now, $397

Best if you already have an offer and are ready to test it with at least $300 in ad spend.

You have a real offer. You should not have to gamble your budget or hand your account to an agency just to find out whether it can reach people. In this course, you will run real Meta campaigns through a conversation with Claude Code: drafted safely offline, created PAUSED, and nothing spends a dollar until you say go. This is the same agent I use to run my own ad campaigns, and by the end of the course you will drive it yourself.

All four sessions are recorded. Start the day you join and go at your own pace, with a replay and a step-by-step guide for every session.

There are no live sessions. You get the replays, the guides, the tools, and the prompt pack, and you keep them.

Who is this for?

Who is this for?

You have a live offer and a landing page worth sending traffic to.

You are done boosting posts and hoping, avoiding ads out of fear, or paying an agency for a dashboard login you cannot see into.

You want to understand your own ad account and make decisions from real campaign data. You do not need ad experience, and you do not need to be technical.

Enroll for $397

Who is this not for?

You are pre-revenue, or still deciding what to sell or who to serve. Ads amplify what already works; get the offer and the landing page real first.

You want ads run for you. That is an agency, and the whole point of this course is not needing one.

You want a ROAS promise. I will not promise you financial results. I will teach you a machine you own and numbers you can read, and the Final Review is literally about pausing losing ads based on data.

No tech background.You build it by talking.

Most people who join have only ever used ChatGPT. That is who this is built for.

Claude Code
Codex

Build your Meta Ads

approval system

Four sessions to draft, launch, read, and scale campaigns without giving away control.

Draft safely offline

Describe your offer, audience, goal, link, and budget in plain English. Your first campaign draft stays local until you are ready.

Build it paused

Campaigns, ad sets, creative, and ads are created PAUSED. You review each piece before anything can spend.

Read the numbers

Use Claude Code to pull CTR, CPC, CPM, frequency, and ROAS. Learn what the numbers are actually telling you.

Keep the ritual

Leave with a Monday 15-minute check-in that syncs your account, compares the week, and proposes the next move for your approval.

See pricing

Four sessions

What you will learn

One complete Meta Ads operating rhythm

All four sessions are recorded, each with a step-by-step guide, so you can start today and go at your own pace. Every session is hands-on, controlled, and built around your live offer. Leave about two weeks between launching your test in Session 3 and reading the results in Session 4, so your ads have time to collect data.

01

Install Your Ad Machine

Recorded · Replay and guide ready

Your Meta Ads agent, Meta's official connector, and the All Sorted Content Studio, installed step by step. Watch the replay, then follow the guide to set it all up on your own machine.

02

Build Your First Ads, Paused

Recorded · Replay and guide ready

Check your tracking and consent, then write, make, and review two image ads and a carousel. The whole batch goes into your ad account PAUSED, so nothing spends yet.

03

Review Your Ads, Launch Your Test

Recorded · Replay and guide ready

Review your finished ads and your video ad, choose your audience and settings, and launch one creative test at a small daily budget, only after the checks pass and you approve the spend.

04

Final Review: Read Your Results, Scale What Works

Recorded · Replay and guide ready

After about two weeks of real data, read your actual numbers, check what your leads and sales are worth, and decide what to keep, pause, or scale. You leave with your next test and the Monday ritual.

Included bonuses

The tools you keep

The course teaches you to run the ads. These bonuses help you make them. Install them with the Session 1 replay and guide, then keep them on your machine for good.

Your brief and brand flow through the Content Director into HookLab, Ad Images, Carousel Builder, HeyGen Ad Videos and Video Editor, then review and handoff
One brief, five creative tools. Your Content Director coordinates the work, reviews the output and prepares it for your Meta Ads agent.
One customer purchase sends browser Pixel and server Conversions API events, which are matched and counted once
Pixel sends the browser event. Conversions API sends the server event. Matching event names and IDs let Meta count one purchase once.
Sales for purchases and Leads for genuine enquiries, with Traffic crossed out for these course goals
Give Meta the result you want: Sales for purchases, Leads for genuine enquiries.

Content Director + All Sorted Content Studio

One brief starts the creative work. Your Content Director uses your brand, runs the included tools, reviews the output and prepares the handoff to your Meta Ads agent.

HookLab

My hook-writing skill. It writes the first line that stops the scroll, which is the part most ads get wrong.

Ad Images

Single image ads, sized for feed and for stories, built from your brand and your offer. No design skills needed.

Carousel Builder

Swipeable ads with several slides. One idea per slide, readable on a phone, exported at the size Meta wants.

HeyGen Ad Videos

The agent writes your script and guides a talking-head or avatar video using your own HeyGen account. You approve the render before it uses your credits.

Video Editor

Trims your clips, resizes them for feed and stories, and burns in captions. It runs on your own machine.

The Meta Ads agent

The same agent I run my own campaigns with. Everything it builds is created PAUSED, and nothing spends until you say yes.

The prompt pack

Every prompt from all four sessions, ready to copy and paste.

The software and prompt pack are included. Your Claude subscription and Meta ad spend are separate. HeyGen rendering uses your own plan credits or separately billed API credits. Optional fal.ai image generation is billed separately; the Ad Images workflow also works without it.

Most courses hand you notes. This one hands you the workshop.

Course Pricing

Pay in full or split it into two. All four recorded sessions with step-by-step guides, the working agent, the All Sorted Content Studio, the prompt pack, and the Monday ritual you keep forever. No retainer, no monthly tool fee, no percentage of your ad spend.

The Full Course

All four sessions, recorded, start today

$397

one time payment

Less than one month of a typical agency retainer

Plus your own ad budget, at least $300 across the month

Enroll for $397

Payment Plan

All four sessions, recorded, start today

$199

2 monthly payments

$398 total, plus your own ad budget, at least $300 across the month

Pay monthly, $199

An agency runs your ads and you learn nothing. A rules tool automates your clicks but not your judgment. This course leaves you with a machine you own, numbers you can read, and no monthly fee.

What it is like to build with me

From my AI Business Mastermind

Johanna Bieber testimonial

Johanna Bieber

Founder, Johananda

Uluwatu, Bali, Indonesia

“So many things that you would have needed a whole team for, you can do now on your own.…”

Alla Demutska testimonial

Alla Demutska

Clinical psychologist and founder, Dr Alla Demutska

Ubud, Bali

“The Mastermind gave me a whole company of AI support, and it freed up my brain to create.…”

Founder of Masterminds HQ

About Joe

Joe Che

Background

Built from the trenches, not a textbook.

Joe founded 26+ companies across tech, education, real estate, and community building. One became the largest software and business training company in New York City.

Since 1998 he has helped people turn big ideas into something real: cleaner systems, clearer offers, better decisions, and businesses that actually run. Today he mentors the 96 founders inside this mastermind.

This mastermind is 31 years of building businesses, handed directly to you.

#1 Amazon Bestseller in three concurrent categoriesGet to know me better
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People trained
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Ventures built
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Building since 1995
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Testimonials

Teaching since 1998. I built New York's largest software training company and taught more than 90,000 people to run their own systems, including Wall Street firms, Fortune 5 executives, the CIA, Microsoft, and celebrities like Tyra Banks.

Building businesses since 1995 and 26+ ventures later, currently running multiple AI companies, resorts, wedding venues, and a slew of other businesses. The obsession has never changed: build it so it runs itself. Now I want that for you.

As featured in.

The New York TimesUnivisionBusiness InsiderCBSNPR

Some of my previous clients

A few of the companies and people I have trained over the years

MicrosoftHermesJohnson & JohnsonLancômeBCGDeutsche BankConverseUNDPDisneySony MusicColumbia UniversityDeloitteFederal ReserveClear ChannelCalvin KleinCarnegie HallBarnes & NobleAmerican Express

The Safety Spine

Everything is created PAUSED

The same safety system I rely on when I spend my own money.

Drafts stay offline

PAUSED

By default

Draft your campaign locally, then create every object in your own account PAUSED.

You approve every spend

YOU

Choose activation

Nothing spends without your explicit approval.

This is the exact agent that built and launched the ad campaign for my own book.

Ready to understand what your money is doing?

All four sessions are ready to watch today. Work through them at your own pace, and you can have a real campaign running in your own account, a machine you own, and a 15-minute Monday ritual that tells you what your ads did and what to do next. Every dollar along the way requires your explicit yes.

Enroll now, $397

FAQ

Recorded. I taught all four sessions live, and each one is in the portal with the full replay and a step-by-step guide, so you can start the day you join and go at your own pace. There are no live sessions. You get the replays, the guides, the Meta Ads agent, the All Sorted Content Studio, and the prompt pack, and you keep all of it. Leave about two weeks between launching your test in Session 3 and reading the results in Session 4. Your ads need that time to collect real data.
No. This course assumes you have never opened Ads Manager, and honestly you barely will. Meta Ads was never hard; the interface was hard. You will describe your offer, audience, goal, link, and budget in plain English, and review what the agent drafts before anything becomes real.
No. You need a Claude Pro plan or higher. The Session 1 guide shows you how to install Claude Code in a couple of minutes, step by step.
Three things: a Claude Pro plan or higher, admin access to your own website (a landing page with a checkout is ideal, a lead magnet page works too), and a Meta Business Portfolio where you are an admin, with your Facebook Page and an ad account inside it. You also need to be ready to spend at least $300 on ads across the month, about $10 to $20 a day once your test is live. That spend is tuition-in-kind: real skills need real campaigns. Once you join, the start of the Session 1 guide walks you through the account setup. It takes about 45 minutes, and there is no code.
Yes. HookLab is my hook-writing skill for Claude, and it comes with the course inside the All Sorted Content Studio. You install it in Session 1, with the replay and the guide, and you use it to write scroll-stopping hooks for your ads.
It is the set of tools you make your ads with, and it comes with the course. One install gives you HookLab for hooks, an image maker for single ads, a carousel builder, an AI video maker, and a video editor. A content director agent runs them for you, so you describe the ad you want and it does the making. You install it in Session 1, with the replay and the guide.
No, and this is the design center of the whole system. Drafts are created offline as local files. When you build real objects in your account, every campaign, ad set, and ad is created PAUSED. Nothing activates until you run the launch checklist and give an explicit yes, and live budgets start at $10 to $20 a day.
The account basics are the fiddliest part, so I split them in two. First, the Session 1 guide walks you through the basics with screenshots: the ad policies, your portfolio with your Page and ad account, two-factor authentication, payment, your domain, your pixel, and making your Page look trustworthy. No code, about 45 minutes. Then the Session 1 replay and guide connect your Meta Ads agent with numbered steps. Business verification is optional, and you can start it after Session 1.
No. Your app runs ads on your own account with your own credentials, which the Marketing API allows without App Review. That is a one-time setup step, not an approval gauntlet.
There are no course-specific student results yet, and you will not find invented ones on this page. What exists is the working agent itself: I built it, and it runs my own campaigns, including the launch ads for my own book. The testimonials on this page are from my AI Business Mastermind, where I teach the same way, and they are labeled as exactly that.
You keep everything: the agent, the recordings, and the Monday ritual, a 15-minute weekly session where Claude Code pulls your numbers, compares the week, flags anything drifting, and proposes the next move for your approval. The ritual is the real product of the course.
An agency runs ads you never understand, for a retainer that only makes sense above a few thousand dollars a month of spend. A rules tool automates clicks but not judgment, for a monthly fee forever. This course leaves you with a machine you own and can read, and no invoice after the one on this page.
This course teaches you one skill deeply: getting customers with ads. The Mastermind builds your whole operating system. Finish the course and the mastermind is the natural next room, not a prerequisite.