Joe Che on stage teaching how to move past the blocks that keep you playing small
All Courses

Complimentary Workshop

21 minutes

The gap between your gift and a paid offer.

Unblock and Unlock

This short workshop is for people who know they have something real to offer, but still feel stuck at the money threshold: how to position it, how to price it, and how to trust that someone will actually pay.

Is this right for you?

A fast starting point for people who are blocked at the moment of asking to be paid.

This is not about vague confidence work. It is about seeing the specific block that keeps purpose, skill, or insight from becoming an actual offer.

Who this is for

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You know you have something valuable, but you cannot explain it in a way that lands.

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You freeze at pricing, positioning, or asking for money.

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You want a short workshop that gets to the real issue quickly.

Who this is not for

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You are looking for a complete business blueprint in 21 minutes.

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You want only mindset language and no practical framing around offers or pricing.

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You are not yet clear enough on your gifts to name what you are trying to sell.

What's inside

What this workshop helps you see

The workshop is short by design. It isolates the three blocks that most often keep people from getting paid for the thing they naturally do well.

Positioning

How to describe what you do in a way someone immediately understands and values.

Pricing

How to stop guessing and start seeing what your work is worth.

Trust

The deeper block underneath most hesitation: whether anyone will really pay for this.

Proof

What shifts for people

The strongest result here is not hype. It is the moment where the fog clears enough for someone to take the next real step.

“Joe really made it so practical with the methodology. He asked pointed questions, and was very easy to follow and discover. I noticed that everybody can easily discover their own purpose in this life with passion. So it was a milestone for me to discover what is my passion.”

Deniz

15 Years Multinational Supply Chain Experience in FMCG, Retail, Tobacco, Renewable Energy industries.

Instanbul, Turkey

“[The Uncovering Process] just helped me hone in what was really the most important, where to start. And so I had a game plan, so I feel way more empowered and ready to rock and roll. The questions were fabulous. They delved really deeply, made me think, and some were quite uncomfortable. But that process of going deep and seeing who I am and what I want to become was foundational.”

Debbie Thompson

Australia

“I came with a question to Joe about how to find my soul path and how to actually turn it into a business plan. What he does is he finds in each person a kind of brilliant diamond. You answer several questions and add what is particular about you, and then he gives you your soul path. Today I found my soul path and I'm ready to step out from businesslady to another path, which I'm really eager to do!”

Kitija Gruskevica

High-impact public sector strategist who has advised the Minister of Interior and Riga’s Deputy Mayor, led Latvia’s largest infrastructure project—Rail Baltica—and secured €63M in public and EU funding to modernize national institutions along with many other large projects.

Riga, Latvia

Founder of Masterminds HQ

About Joe

Joe Che

Background

Built from the trenches, not a textbook.

Joe founded 26+ companies across tech, education, real estate, and community building. One became the largest software and business training company in New York City.

Since 1998 he has helped people turn big ideas into something real: cleaner systems, clearer offers, better decisions, and businesses that actually run. Today he mentors the 96 founders inside this mastermind.

This mastermind is 31 years of building businesses, handed directly to you.

#1 Amazon Bestseller in three concurrent categoriesGet to know me better
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People trained
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Ventures built
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Building since 1995
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Testimonials

Teaching since 1998. I built New York's largest software training company and taught more than 90,000 people to run their own systems, including Wall Street firms, Fortune 5 executives, the CIA, Microsoft, and celebrities like Tyra Banks.

Building businesses since 1995 and 26+ ventures later, currently running multiple AI companies, resorts, wedding venues, and a slew of other businesses. The obsession has never changed: build it so it runs itself. Now I want that for you.

Access

Complimentary Workshop

No credit card. No complicated funnel. Create a free account and watch the workshop today.

Complimentary Workshop

Free

21 minutes. One focused workshop. Immediate access through the portal.

Get free access

FAQ

01

Is this really free?

Yes. It is a complimentary workshop inside the portal. You create an account and start immediately.

02

Will this teach me how to build a whole business?

No. It is a short workshop focused on the block between your gift and a paid offer. It is a starting point, not a full business system.

03

Who should start here?

People who already know they have something real to offer, but get stuck when it comes to pricing, positioning, or getting paid.

04

What should I do after this if I want to go deeper?

If you realize the deeper issue is clarity on your direction itself, start with Six Steps or Uncovering Your Soul Purpose next.

Next step

Get the workshop and see the block clearly.

Fast, free, and focused. If the gap is between your gift and a paid offer, start here.

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