You spent three months building a group coaching program. You priced it at $2,500. You launched to your email list. Four people signed up. That is $10,000 against three months of work.
The offer was not bad. You just built it for a market you never measured.
I have watched this play out dozens of times with coaches pulling in $150K to $350K annually. You get an idea for a new offer. You feel excited. You build the curriculum, the landing page, the email sequence. You launch. And then you learn that the market was either too small, too crowded, or priced wrong.
The painful part? You could have known all of that before you started.
The Math That Most Coaches Skip
Here is what a market research consultant charges to answer the question "is this offer viable?": $2,000 to $5,000. That is why most solo coaches skip the step entirely. They rely on gut feel, peer feedback, and Instagram polls.
But gut feel does not tell you your total addressable market. It does not tell you how many competitors are already serving that exact segment. It does not tell you whether your price point aligns with what the market actually pays.
The market sizing analysis skill for Claude Code does all of that in under two minutes. No API keys. No spreadsheets. No $3,000 consultant.
If you read The Strategic Intelligence Your Competitors Paid $50,000 For, this is the practical companion piece. That post covered the strategic layer. This one gives you the tactical tool.
Without This vs. With This
Without: You guess your market size based on how many people engage with your posts. You price based on what your peers charge. You discover three months later that the niche was saturated or the price was off by 40%.
With: You describe your offer and target client. In 90 seconds, you get a TAM/SAM/SOM breakdown, competitive density analysis, pricing benchmarks, and a revenue projection for three scenarios. You make a go or no go decision with actual data.
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Want to learn the most practical AI automation skills for your business and get real feedback from a cohort of experienced service business owners who get it? Join the Mastermind
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What the Output Looks Like
Here is a sample output for a coach considering a "sales enablement for SaaS founders" group program:
Market Sizing Report: Sales Enablement Coaching for SaaS Founders
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Total Addressable Market (TAM): $4.2B globally (SaaS founder coaching and advisory services)
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Serviceable Addressable Market (SAM): $380M (English speaking, seed to Series A, revenue under $5M)
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Serviceable Obtainable Market (SOM): $1.2M to $2.8M (based on solo practitioner capacity, content reach of 5K to 15K, and 2% to 4% conversion rate)
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Competitive Density: Moderate. 47 active competitors identified in this exact niche. Top 5 capture approximately 35% of visible market share.
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Pricing Benchmark: $1,800 to $4,500 per cohort (median $2,800). Premium outliers at $7,500+ require established brand authority.
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Revenue Projection (12 months): * Conservative: $96,000 (4 cohorts x 8 participants x $3,000) * Base case: $180,000 (6 cohorts x 10 participants x $3,000) * Aggressive: $288,000 (8 cohorts x 12 participants x $3,000)
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Recommendation: Market is viable but moderately competitive. Differentiation through proprietary framework or niche specialization (e.g., PLG SaaS only) would reduce competitive pressure significantly.
That report replaces weeks of guessing with a clear decision framework. Build or pivot, and you know why.
Time Saved / Money Recovered
8 to 12 hours of market research saved per new offer. At $200 an hour, that is $1,600 to $2,400 recovered. More importantly, it prevents the $10,000 to $30,000 in wasted effort from building an offer the market does not want.
What This Replaces
A market research consultant ($2,000 to $5,000 per analysis) or 10 to 15 hours of manual Googling, competitor stalking, and spreadsheet modeling.
Who This Is NOT For
If you are happy with your current offer suite and not planning to launch anything new in the next 6 months, you do not need this right now. Come back when you are ready to build.
Get It Running in 90 Seconds
- Install Claude Code at claude.ai/code
- Run:
npx claude-superskills@latest install market-sizing-analysis - First thing to say: "I want to launch a group coaching program for [your niche]. Size this market and tell me if it is viable at [your price point]."
Full documentation: claude superskills on GitHub
Pairs Well With
- The competitive landscape skill adds Porter's Five Forces and Blue Ocean analysis to help you find underserved segments. Install with
npx claude-superskills@latest install competitive-landscape. Learn more - The startup growth strategist skill takes your market sizing data and builds a full GTM strategy with unit economics. Install with
npx claude-superskills@latest install startup-growth-strategist. Learn more
For a broader look at how to package AI into premium coaching offers, read Three Ways to Package AI Into Higher Value Coaching Offers. And if you want to understand the larger opportunity, The $35 Billion No Code Wave breaks down why coaches who position now will dominate later.
The Bottom Line
Every offer you build is a bet. This skill turns blind bets into informed ones. In 2026, the coaches who are growing fastest are not the ones with the best ideas. They are the ones who validate before they build.
Want to learn the most practical AI automation skills for your business and get real feedback from a cohort of experienced service business owners who get it? Join the Mastermind
Frequently asked questions
Can this really replace a $3,000 market research consultant?
Not entirely, but it handles 90% of what you actually need to know before building. You get TAM/SAM/SOM breakdown, competitor density, and pricing validation in 90 seconds instead of waiting two weeks and spending thousands. Use it to validate before you invest three months in curriculum.
What if my niche is really specific, like "divorced women coaches over 40"?
The tool gets more accurate the more specific you are. Narrow niches actually work better because you're not asking it to estimate something too broad. Plug in your exact client avatar with 2-3 details, and it'll pull realistic market numbers instead of guessing.
How do I know if the market size it gives me is actually right?
The output shows you where the numbers come from: LinkedIn audience data, industry reports, and competitor analysis. Cross-check the competitor count yourself by searching Google and Facebook ads library. If it says 2,400 coaches in your space, you can verify that in 10 minutes.
I'm already running a $200K business. Do I need this for my second offer?
Yes, especially then. You have one working offer, so you might assume your second offer will work the same way. Most coaches find their second offer needs different positioning, pricing, or even a different market segment. The tool saves you from scaling what doesn't work.
What if the tool says my market is too small to bother with?
That's exactly the information you paid $3,000 to avoid learning three months into building. A market under 500 addressable clients at your price point usually means you need to either pivot the offer, lower your price, or pick a different niche. Better to know now than after you've recorded 12 modules.